What is Product Design?

Industrial Designers are a cross between a mechanical engineer and an artist. They study both function and form, and the connection between product and the user. They do not design the gears or motors that make machines move, or the circuits that control the movement. And usually, they partner with design engineers and marketing specialists to identify and fulfill needs, wants and expectations.
Industrial Design is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer. Design, itself, is often difficult to define to non-designers because the meaning accepted by the design community is not one made of words. Instead, the definition is created as a result of acquiring a critical framework for the analysis and creation of artifacts. It has been said that design is the process of taking something from its existing state and moving it to a preferred state. This applies to new artifacts, whose existing state is undefined and previously created artifacts, whose state stands to be improved.

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