Who needs Industrial Design?

As industrial designers we like to think that almost any product needs some industrial design input.  If you have an idea for a new product and you can loosely define its purpose, it is the industrial design which enables the idea to develop around usability, functionality, aesthetics and sustainability. Industrial design gives a product function and form. Industrial designers have the ability to think analytically and anticipate the likely use of a product. Whether you are an inventor, an entrepreneur, a manufacturer or a trading company, professional industrial design will provide product development in a visible predictable process to you.
But that is not all! Industrial design is used in conjunction with other disciplines in the product development process and touches on all areas of manufacture. From the transport design for a bus seat or aero plane interior, the development of garden tools or surgical instruments, the manufacture of video recorders or ticketing machines, industrial design is the essential link between the ‘fit for purpose’ and the process of manufacture.

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