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Welcome to Designbrand. Please browse our site using the
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news can be found below.
NEWS
25/06/2010
Football World Cup Fever!
How about those All Whites then! The staff
at Designbrand have been loving watching
the All Whites making football history. But the
late nights/early mornings haven't slowed our
industrial design consultancy down at all
- we are hard at work designing products,
including some custom furniture design.
As alway, we are keen to hear from anyone
looking at developing a product, whether
industrial or consumer.
Have a look at the new products on our
projects page while you are here!

27/04/2010
Welcome Bea!
Bea Gracia is our new intern. She hails from
Valancia, Spain. Bea is an Industrial Design Engineering
graduate. She will be undertaking product design tasks
including a new product design for furniture.
Her other duties will include CAD, conceptual design,
prototyping and support for our industrial design consultancy.
Welcome Bea - we know you will love our
beautiful country!

23/12/2009
MERRY CHRISTMAS!
A special thanks to all those we worked with during 2009.
We are really privileged to work with people like yourselves.
Thank you for you support, input into our designs and
most of all your custom. Have a wonderful break and
we look forward to doing it all again next year!
Designbrand will be closed from today until the 11th Jan
If you have an urgent need to contact us email Jurgen
or call his mobile on 0272988305

22/12/2009
Aucklanders
Industrial design Auckland.
Well, to avoid confusion we need to assure our
friends in the north that Designbrand does indeed offer
industrial design consultancy services to Auckland.
Over the years we have refined the process of
"long distance design" with clients and manufacturers from
places as far away as Auckland! (And the Uk, Asia, USA etc.)
So Aucklanders - Designbrand does offer:
Industrial Design, product design and CAD in Auckland.
Contact us and we'll tell you how we bridge the gap!

24/09/2009
Designing down south.
It has come to our attention that the mainlanders
are being left out of our news articles. So to be fair
we decided to write one for them.
If you are looking for industrial design in Christchurch
Product design in Christchurch or, infact,
product development in Christchurch then please
give us a call. We have good relationships with
many Christchurch based manufacturers and
often send our design related enquiries to our
South Island contacts. Being based in Wellington
means that we can service our Christchurch based
clients, giving them the best of a centrally based
design consultancy.
- Oh yeah, we offer industrial design to Auckland too!

04/08/09
Sustainable Design
Industrial design as a discipline has a high responsibility to keep materials
and processes used in the design and manufacturing of product as sustainable
as possible. Our product designers have been engaged to investigate
the product development of two sustainable designs.
One of these products is going to offer an alternative to a highly
disposable ‘throw away’, the other is a product design very much as
an investment good with a likely life cycle of thirty years and more.
Sustainable design is here to stay and we look forward to taking
this responsibility seriously when investigating and designing
products and processes and specifying materials.
Don't hesitate to contact us with your sustainability questions!

06/07/2009
Intern swap!
Our industrial design intern, Serve Kessels, has
now completed his degree in industrial design engineering
and finished his time here at designbrand.
Serve produced CAD and concept design work for
an in-house product development. We wish him
the best of luck for his travels and design career.
We would also like to welcome Jenny Castles who
has just started her product design internship here
at designbrand. Jenny will be completing the practical
content of her Industrial design engineering degree
with us. Her duties will include CAD, conceptual
product development and product design.
We look forward to working with her for the next six months
Welcome Jenny!

12/05/2009
The Designblog!
Designbrand Industrial Design and product development
has started a designblog. This is our way of opening a
dialogue with you. Now you can respond to our posts!
The blog will be focused on Product Design and
Product Development but will also give you the
opportunity to steer the conversation and ask those
questions about industrial design and the design process.
You can find a link from our sitemap or
click here
27/04/2009
A long overdue welcome to Serve Kessels!
Serve has replaced Mariam as our resident product
design
intern. Mariam has returned to complete her
design engineering studies and Serve is completing
the practical content of his Industrial Product Design
degree with us
here at Designbrand.
Serve will be concentrating his efforts on an
new inhouse product development.

23/03/2009
Whats your problem nz?!
IRL has recently launched its very exciting
Whatsyourproblemnz competition. Designbrand
believe that this is an excellent opportunity for
New Zealand companies and start ups to put products
into the market - despite the recession woes!
whatsyourproblemnz is offering New Zealand based companies
up to $1 million of R&D. This is your opportunity to jump start
your product idea!
As Industrial Designers we are an essential part of any
new product development.
Designbrand would like to join with you to ensure
a strong competition application. We are offering
all entrants a free assessment to develop industrial design
specifications and a comprehensive proposal.
Before making your whatsyourproblemnz application be sure
to contact us!
Visit www.whatsyourproblemnz.co.nz for competition details.
03/03/2009
I have a new product idea, what do I do now?
This is a common search on google and we hope
to answer that here at Designbrand. We are a
New Zealand based industrial design company.
That means we design products for manufacture.
Your best bet is to contact us for specific input
on your idea. But here is a brief outline of what
normally happens:
You should check that your idea has not been
done already - google it!
After that make contact with Designbrand - we will
sign an NDA with you and then offer our advice.
Typically we will design all aspects of the product for
manufacture and remain involved untill your product
hits the store shelves! See also the FAQ on this subject.
Contact us now!
07/01/2009
Welcome Mariam El Beshlawi!
Mariam is studying Industrial Design Engineering at
Massey university in Palmerston North. She will be doing the
practical content of her studies here at Designbrand.
Her role will include research and development
of several products that Designbrand is developing.
We are looking forward to working with her over the
coming months.

02/10/2008
Fast Online Estimate!
Designbrand Product design consultancy
has added some new functionality to
their website. You now have the option
to ask for an estimate on your industrial design project
right from the contact page.
This way you can get a price indication for your
project really fast. This will answer eveyone's question
"How much does industrial design cost?"
Have a look over on the contact page now!
09/09/2008
Another Dutchie.
Designbrand industrial design consultancy would like
to welcome Frank Westland. Frank is studying
product design and engineering at Utrecht university.
Frank will be participating in all aspects of Designbrand's
product development process. His focus will be on a
specific project that we hope to be able to show soon.
We look forward to introducing him to Kiwi style
product designing.

07/08/2008
The Olympics start tomorrow!
A little known fact is that the product development of
the torch started back in 2005! A long road to production
saw 388 product designs submitted for the olympic torch.
The final product is a fine example of industrial design.
We doubt that you have a product design project of
that scale for us but none the less contact us now and
let us design something beautiful for you!

11/07/2008
Industrial Design Wind Turbine.
Phillipe Stark - a high profile product designer - has
put his hand to designing a wind turbine. Wind turbines
have traditionally been the field of engineers but it is
obvious that the industrial design input has taken this
turbine beyond pure function.
Don't hesitate to involve us in your engineering
projects - you may be surprised what product design can do for you!
(click the image to read the Designboom article)

03/07/08
Goodbye Christina.
This is Christina Jensen's last week with Designbrand
Product Design Consultancy, Wellington, New Zealand.
We are sad to se her go but she has a degree in Industrial Design
that needs completing. Christina has been involved in a
variety of product developments and product designs.
We wish her all the best!
(here is a nice Danish product design!)

30/05/2008
Orcas!
The marine industrial design theme
continues! Just thought we'd show you what
can happen during a typical product development
project - interruptions!!!

19/05/2008
While we are on the marine theme!
We came across this concept recently.
Designed by an Industrial Design student. While it may
be just a concept, with issues that are not resolved, we
thought that it displayed the ability of Product Designers
to think outside the square. Nice idea, good luck for
the product development!
(No, that photo was not taken in Wellington, New Zealand!)

22/04/2008
Marine Reserve
As many of you will know, Desginbrand
Industrial Design consultancy is based
in Island Bay Wellington. We are
located above the dramatic South Coast
with sweeping views of the Cook Straight.
The coastline on our doorstep is about to
become a marine reserve! What has this got to
do with product development? Simple,
we would love to do some more work in
the marine field! So if you have a product,
contact us, we have a brilliant test facility across
the road!!

26_03_08
Product design and sustainability.
The team here at Designbrand product
design consultancy, Wellington, New Zealand
are well aware of the 'product life cycle' and it's
effect on the environment. If you are concerned
about the processes involved in your next Industrial
Design project please don't hesitate to talk to us
about it. We will work with you to provide a product
of minimal environmental impact.

impact.
19/02/08
Goodbye, Hello!
Designbrand Industrial Design, Wellington,
New Zealand has a new product design intern. Lotte has
returned
to the Netherlands after six months and
now we welcome Christina Jensen to the consultancy.
Christina hails from Denmark and is studying
Product Design there. Christina will participate
in a full range of Industrial Design work
ranging from CAD design to product development.

07/01/2008
Happy New Year!
Designbrand Industrial Designers are back for
2008. Keep watching this space as we will be
adding some new faces in the near future.
If product design was included in your new
years resolution then give us a call!
2008 promises to be a good year for Designbrand
product design consultancy, with several new
Industrial Designs going into production this year.
10/12/2007
Christmas AGAIN.
Designbrand Industrial design consultancy
in Wellington New Zealand will be closing
for the Christmas break this year. We will be away
from Friday 21st until the 7th Jan. However, if the
silly season inspires an idea or your New Years
resolution requires that you get that product design
out to market - email us. (We will be checking
our email between BBQ's.)
Next year is already looking exciting, we suggest
you make product design your present this year!!
MERRY CHRISTMAS - from the team at Designbrand.

22/11/2007
Manufacturing Revolution!
Designbrand in Wellington, New Zealand is always interested
in new manufacturing techniques. So when we came across
this we were understandably excited! Product design
is always effected by manufacturing capabilities but
Arcam has come up with a solution which will give
industrial design new freedoms. Arcam's
rapid manufacturing machines are capable of 3D
printing in titanium! Structural 3D prints are
now a reality. Product design will have
a new frontier to explore.
Click the image to read more.

31/10/2007
Designbrand Industrial Design consultancy
in Wellington, New Zealand is going worldwide!
With more and more international clients, Designbrand
has become capable of catering for international markets.
We can design for local or offshore manufacture.
International product design staff, flexability and insight
have helped Designbrand provide excellent product design
services to it's international clients.
If you require product design and are outside
of New Zealand - don't hesitate to contact us.
26/09/2007
Urbis!
Designbrand has been featured in the Urbis
Product Design Annual! The product featured
is the Hushamok Okoa. This product was great
fun for us as Industrial Designers to work on. The
project incorporated design engineering, CAD,
prototyping, and product development.
We are proud of our achivements and stoked
that a product designed by an industrial design
consultancy in Wellington, New Zealand has
recieved such international acceptance.
Go buy an Urbis and check page 87!

06/09/2007
Off to a Product Design Trade Show!
Jurgen is off this week to visit
manufacturers in China and help to
promote our latest Industrial Designs
at a product design tradeshow in Germany.
Jurgen will be joining Hushamok at the
Kind+Jugend tradeshow. A range of our
latest industrial designs will be on show.
No pictures until the product launch but
we will keep you updated. In case you were
wondering - yes, there will be staff staying
in Wellington, New Zealand
to answer
your questions!
20/08/2007
New Industrial Designer on board!
Welcome Lotte Medema.
Lotte is an Industrial Design student from
the Netherlands who is doing an Industrial
Design internship with Designbrand in Wellington
New Zealand. Lotte will be gaining some
product design experience with us for the next
four months. She will have many opportunities
from prototyping and CAD drawings to product design
and product development. With a range of exciting
products on the go, we are sure Lotte will get a good
look at New Zealand Industrial Design.

06/08/2007
Designbrand Industrial Design Consultancy in
Wellington, New Zealand has now got protected client
login facilities! As product designers we find this
development very exciting. Our clients are now
able to be much more involved in the product
design
process. Each client has their own page
that contains progress images and also
downloadable CAD files. This means that
all parties involved in the product development
can access what they need instantly. Big CAD
files that can't be e-mailed are easily
downloaded from our site. 3D pdf files
can also be embedded so that clients without
CAD facilities can view the designs.
Please contact us with your Industrial Design
requirements and enjoy the ease and benifits of a
complete Designbrand product design experience.
20/07/2007
3D collaboration
Designbrand uses the latest software
to ensure that client, manufacturers and
Industrial Designers are all reading
from the same page. Acrobat 3D
allows us to share our product designs
as 3D models - readable by ANYONE
with free Acrobat Reader. Take a
look at how easy this makes our
industrial design process!
Click the image to browse in 3D
16/07/2007
Goodbye Christian Melchiorsen
Christian has completed his Product Design
internship with Designbrand Industrial Design
consultancy here in Wellington, New Zealand.
Designbrand has really appreciated his
product design input and especially his skills
in prototyping. Christian has worked
on several products and we hope his
time here will help him in his Industrial Design
and Engineering qualifications.
Good luck with your endeavors Christian.

21/06/2007
Best Awards
It's that time of year again!
The Best Awards entries close on the 6th of July
and like last year Designbrand Product design consultancy
has an entry for the Industrial Design section!
We can't tell you which product our design entry is
so you'll just have to wait until October when the results
are announced. As Industrial Designers we are always
keen to see our product designs become successful products
and as the Best Awards are New Zealand's top design award
it is a great opportunity for both Designbrand and our clients
to showcase our latest. We just wish the award ceremony
was in Wellington!
Please browse our site to see a sample of our work
or visit the Best Awards by clicking this Industrial Design link.

23/04/2007
New Product Launch!
Today Designbrand Industrial Design Consultancy in
Wellington, New Zealand revealed its latest product design!
Clients Hushamok approached Designbrand to provide
Industrial Design input into the hammock and spring system of
their new line of baby hammocks. Speed to market was
key to
designing Hushamok's new range. The client also required
the product design to circumnavigate existing patents and provide
Hushamok with a positive point of difference. Designbrand came
up with a revolutionary spring system that not only saves on
materials, it also provides a far more user-friendly product.
Designbrand's flexible industrial design process
allowed them to deliver the full range of product design
from research to finished product. Designbrand also
provided prototyping allowing the client to make
accurate decisions from physical prototypes.
Designbrand was able to respond extremely quickly
to these decisions, in some cases reworking a concept
and providing the finished prototype the following day.
The finished design is a nominee in the JPMA Innovation awards!
We are very proud of this product and wish Hushamok
the best of luck as they take it to market. To view the new
Hushamok line please Click this link

14/03/2007
Trying to find an Industrial Design consultancy in Wellington
or New Zealand for that matter? Well Designbrand
Industrial Design consultancy is now featured on Finda!!
Search under product design or Industrial design or just
Click this Industrial Design link.
05/03/2007
DesignBrand Industrial Design Consultancy from
Wellington, New Zealand has taken on a new
Industrial Design intern! Christian Melchiorsen is from Denmark
and will be completing the practical element of his Industrial Design
course here in Wellington. Christian will be gaining experience
in all aspects of Industrial Design, product design and product
development. Apart from learning our 3D CAD software, he will
develop concepts for new product designs, be involved
in mechanical design and develop product designs for
manufacture. Welcome Christian!
28/02/2007
Does technology dictate product design or does product
design drive technology? I think this new direction
in lighting will mean Industrial Designers are going
to get to reinterpret lighting product design.
See what you think.
Click this Product Design lighting link
29/01/2007
Here is a long awaited product design for all
the Industrial Designers out there. Now it may seem
strange that our Industrial Design consultancy
would sing the praises of another Industrial Design
outfit but Apple's use of Industrial Design is inspirational.
It should be noted that Apple have used Industrial Design
to position their products.
Click this Industrial Design link to see more.
08/01/2007
Happy New Year!
The Design Brand Industrial Design Consultancy is
up and running again. We are forecasting a great year
for Industrial Design here in Wellington! With several
product designs underway and the creative juices flowing
now is the time to consider Industrial Design for your product!
Mean while have a look at this interesting design that eliminates
spoons!
11/12/2006
So Christmas is nearly here and as designers (or the design aware!)
what designer presents are we going to buy?! Well here is a good
starting point: Core77 have published their product design gifts
catalogue! While some are a bit naff there are a few that show
some Industrial Design flair. It's a pity you cant purchase any of
these products around Wellington.
Merry Christmas from the team at DesignBrand
Click the image to see the products
22/11/2006
Here's a product for Wellington.
Wellington has already sunk LED's into Manners mall but this clever bit
of Industrial Design
would have worked just as well! If you have a product that requires
Industrial Designers
then contact us:
Designbrand - Product Design in Wellington, New Zealand
Click the picture to view the article
06/11/2006
The Future?
Here's a house that's worth a look!
Perhaps more Architecture than Industrial Design but those lines are
often blurred.
This is a product that Wellington could use!
Jurgen spent three years working with Luigi Colani (an Industrial
Designer himself) in France.
Click this
link to view the article.
24/10/2006
Designbrand Industrial Design consultancy are finalists in the Best
awards.
Designbrand entered the conceptual product design category this year
with the SeaBug project and is a finalist in the awards.
Being based in Wellington, New Zealand on the edge of the ocean meant
that a project like this was bound to come knocking sooner or later!
The design of the Seabug is outlined in the projects section. We feel
that projects like this highlight Designbrand's product design scope as
well as our ability to work with other specialists in their field. We
hope you had the opportunity to see the awards as they passed through
Wellington, Auckland and Christchurch.
Click on this link to view the awards.
25/09/2006
Designbrand has been featured on the Adobe Website!
Designbrand has been using Adobe Acrobat 3D in their product design
process for some time now and agreed to participate in a product
review. This software allows us to collaborate with our 'out of town'
clients, keeping everyone up to date on all aspects of the design from
form to detail. This means that we need not leave Wellington to show
our clients any developments. The software performs perfectly and our
clients can use free Acrobat Reader to view 3D files. This eliminates
the need for expensive reader software. Click on this link to view the article.
Designbrand Company Description
Designbrand has a long list of design capabilities, product design successes and industrial design accomplishments. We are a Wellington,
New Zealand based Industrial design consultancy. Being based in
Wellington allows us to offer product design to the Wellington, New
Zealand and international markets. Industrial design gives us a good
knowledge of CAD and so we run top of the line CAD software. With the
use of our own digitizing equipment we are a product design firm that
can offer CAD solutions and reverse engineering services. While most of
our work involves product development and product design, we offer a
complete design service that encompasses graphic design, web design
consultation and design engineering. Typically a product design process starts with concept design and runs through product development to a
complete industrial design solution. For further information on our
Industrial Design process or to contact Designbrand in Wellington, New
Zealand please browse our site.