BACKGROUND
Jurgen is the principal and owner of Designbrand. Raised and educated in Germany, he immigrated to New Zealand holding an advanced trade certificate in cabinet-making. He gained a Diploma in Industrial Design (Honours) at Wellington’s School of Design, now Massey University.

Before deciding to start his own Industrial Design business, Jurgen spent his formative years as a product designer in Switzerland, France and Germany, working as an assistant designer to Luigi Colani and as a freelance consultant for Zeiss Jena.

He worked as a part time tutor for Massey University’s School of Design for several years. Jurgen’s love for transport design has seen him design boats, go-carts, trucks and a submarine, but he has also designed a variety of industrial products typical of New Zealand’s manufacturing sector.